It takes a lot of effort to make things look effortless. But at Sunbeam, we’re all about putting in the hard yards – we’ve been doing it for over 100 years.
Our history is one of innovation and creativity, stretching all the way back to 1910 when we imported the revolutionary Princess Electric Iron from the US, forever changing the way Australians do their laundry.
It was just the beginning.
Since then, we’ve continued to make life easier for our customers, making a range of appliances for real people, with real Australian needs.
In 1948 we took things local, launching the revolutionary Sunbeam Mixmaster®, the first small electrical appliance to be manufactured in Australia. It was a game changer – but it didn’t come cheap, costing more than a month's wages. Once it arrived, Australians realised just how much easier and effortless it made their lives, and in just ten years, the Mixmaster® sold more than 725,000 units.
Fast forward another five decades, and our commitment to simple, sophisticated, elegant design remains unchanged. Following the success of the Mixmaster®, Sunbeam's industrial designers turned their attention to everything from the first outdoor electric BBQ in 1985 to the first true-blue Aussie pie maker in 1993. Our insatiable thirst for good coffee was finally satiated when we created the first Home Manual Espresso Machine in 2003, ensuring our customers had access to great coffee, no matter where they were in Australia.
Sunbeam continues to innovate. It’s latest Black Classics Collection of bench-top appliances is as beautiful to look at as it is practical.
And we’re not done yet.
Our products don’t just look smart, they are smart. Through cutting-edge innovation and intelligent design, we continue to innovate, making it easier and simpler to cook, to clean and to entertain, leaving you more time to get out there and enjoy life.
Sunbeam. Live More Effortless.
They say less is more. And it’s true – more or less.
When we focus on less, there’s less to worry about. Things are less complicated, less stressful. There’s less fuss; less of the stuff that gets in the way. In fact, when we focus on less, we get more out of life. Less effort equals more joy.
At Sunbeam we believe that when life feels effortless, it means things are working.
For over 100 years, we’ve been committed to making life easier for millions of Australians, making products for real people, with real Australian needs. Through cutting-edge innovation and intelligent design, we aim to make it easier and simpler for you to do the things you do every day: clean, cook, organise and entertain.
A lot of effort goes into designing and engineering our products so they can make life effortless for everyone. That means you can focus less on life’s little complications and more on the things you love.
Afterall, there is much more joy to be found in life when you Live More Effortless.